Why Firm

We stopped stocking anything softer than a 7. Four reasons, all of them checkable.

It holds your spine in line

A support core that gives way lets the hips drop below the shoulders. The spine spends the night bent. Firmness is not about a hard surface, it is about the core holding its shape under load.

It keeps its shape

Our KITA Solid Foam was tested by TÜV Rheinland LGA to EN 1957:2012. After 150kg applied over 60,000 cycles, equal to ten years at eight hours a night, it lost 0.16 inch of height. Our guarantee triggers at 1 inch.

It is built for heavier frames

A heavier body compresses any core further. Starting firmer is what keeps the support layer working rather than bottoming out.

You can soften a firm mattress, you cannot firm a soft one

Add a topper to a firm bed and the feel changes by the afternoon. Try the reverse and nothing happens, because putting something on top of jelly does not make the jelly solid. Buying firm keeps both options open.