At KITA, we are not just selling mattresses; We are pioneering a new way to shop, pay, and earn rewards using Web3 and cryptocurrency. As the first mattress store in Malaysia to accept crypto payments, we are committed to blending cutting-edge blockchain technology with the everyday experience of buying a mattress. Here’s how we are shaping the future of retail with Web3.
Understanding Web3 and Crypto: A Quick Primer
If you’re new to the space, terms like Web3, blockchain, and crypto might seem interchangeable. At their core, they represent a decentralized, permissionless ecosystem where you control your own assets. Instead of relying on banks or intermediaries, you store your money (store of value) in a self-custodial wallet. This philosophy of financial freedom inspires KITA’s mission to integrate Web3 into our business.
Why Web3 Matters for KITA
At KITA, Web3 isn’t just a buzzword; It’s a way to empower our customers. By adopting blockchain technology, we are offering:
- Decentralized Rewards: Earn tokens that you control in your own wallet.
- Seamless Crypto Payments: Shop with confidence using Solana Pay, no intermediaries required.
- Future-Ready Innovation: From AI agents to blockchain rewards, we are building a retail experience that’s ready for tomorrow.
The Vision: KITA’s Web3 Journey
Our founder, Kit Ng, envisioned KITA as a forward-thinking brand that embraces the future of technology. Early in the Web3 wave, we explored launching a mattress-themed NFT collection during the NFT boom. While the idea was exciting, we recognized that NFTs weren’t yet accessible to the masses. Instead, we focused on practical, user-friendly ways to bring Web3 to our customers.
Phase 1: Launching $KIND Reward Token
Our first major step was introducing the $KIND reward token, a blockchain-based loyalty program designed to reward our customers. Initially deployed on the Polygon chain, we quickly realized that the Metamask wallet’s user experience wasn’t ideal for mainstream adoption. To make $KIND more accessible, we migrated to the Solana blockchain, leveraging the intuitive and consumer-friendly Phantom wallet. This switch allowed our customers to easily earn and manage $KIND tokens with every purchase, bringing the benefits of Web3 to their fingertips.
Phase 2: Accepting Crypto with Solana Pay
KITA made history as the first mattress store in Malaysia to accept cryptocurrency payments through Solana Pay. Customers can now buy our premium mattresses using USDC, Ethereum, Solana, or Bitcoin directly from their Phantom wallet. This seamless payment experience eliminates traditional barriers, offering a secure and decentralized way to shop. Whether you’re a crypto enthusiast or a curious newcomer, Solana Pay makes it easy to join the Web3 revolution.
Phase 3: Innovating with AI and Sleepybara
Our commitment to Web3 extends beyond payments and rewards. We have developed Sleepybara, an AI agent designed to revolutionize customer service. Ask Sleepybara 24/7 for personalized product recommendations and expert sleep advice.
Phase 4: Sunset of $KIND, Dawn of $HYPE
After careful reflection, we are sunsetting our $KIND reward token. Despite our passion for it, adoption hasn't taken off as hoped, and navigating $KIND on blockchain proved tricky for many. We don't want barriers, we want seamless rewards that actually excite you.
Enter $HYPE: Simpler, Smarter, and Aligned with Real Growth. Starting now, every purchase earns you 1% back in $HYPE tokens, deposited directly to your given wallet. Plus, another 1% flows straight to our donation pool, supporting causes close to our hearts. No wallet submitted? That 1% joins the donation side, bumping it to 2% total because good vibes (and good sleep) shouldn't go unrewarded.
Why $HYPE? What's Hyperliquid-Aligned?
We're doubling down on ecosystems built to last. Hyperliquid, the powerhouse blockchain that kicked off with perpetuals trading and a bold mission to house all of finance on-chain, embodies this. With a market cap soaring past $15B, it's not just surviving, it's thriving on principles we adore: no insider trades, no KOL hype machines. Just pure, inclusive access for everyone dipping into crypto.
Their founders, Jeff Yan and Xu Lian (building quietly out of Singapore), flipped the script: grow value with users, not extract it. No VCs pulling strings, no shortcuts, just tech that scales and treats holders fairly. We're not affiliated (haven't even grabbed coffee with them), but we're inspired. Being Hyperliquid-Aligned means we run on transparency and inclusivity.
Bring your $HYPE to the HyperEVM playground: Trade, lend, yield farm and unlock a world of DeFi tools tailored for real utility. (pro tip: always DYOR before diving deeper; crypto is wild, but rewarding when you're informed).
The Road Ahead
Our Web3 journey is just beginning. We are working to onboard more customers to the world of crypto through $HYPE and Solana Pay. Our goal is to make Web3 accessible to everyone, whether you’re a seasoned crypto enthusiast or someone buying their first mattress with USDC. We are also committed to enhancing Sleepybara, ensuring it becomes a trusted companion for sleep and shopping advice.
Join Us on the Journey
KITA is more than a mattress store - it’s a gateway to the future of retail. We invite you to explore our Web3 initiatives, shop with crypto, and earn $HYPE rewards. Visit our KITA Sleep Studio to discover our premium mattresses and join us in redefining what a mattress store can be.
Welcome to KITA’s Web3 revolution. Let’s shape the future of sleep together.
P/S: A Note on Global Shipping and Distribution
Even though crypto is often described as borderless, we are unable to ship our mattresses worldwide due to hefty shipping fees (especially using air shipment like DHL and FedEx) and complicated customs declaration processes. There are good reasons we don’t sell mattresses in a box, aka compressed or rolled mattresses, which we share in this post. International customers who purchase from us must arrange their own shipment from either Malaysia or Singapore. If you’re interested in distributing our products in your country, please contact us.
