KITA embodies the values of Knowledge, Inside-Out, Truth and Assurance.
Knowledge is power. At KITA, we believe that the only source of knowledge is experience. That's why we have carefully curated all our knowledge for you to peruse on our website.
We want you to care about what goes inside your mattress, not just the thickness and appearance. Because just like a person's inner beauty, what's inside a mattress matters too.
We believe in the bitter truth rather than the sweetest lie. The best mattress is not necessarily the most expensive mattress, but the mattress that suits you. That's why we advise you to think about support before comfort, choose firmer over softer, and breathable over cooling. You don't need zones and multiple layers.
At KITA, we believe that a good night's sleep can help you follow your dreams. Experience the ultimate in comfort and solid support with KITA mattresses as well as our partner brands' mattresses at KITA Sleep Studio.